Renée Ernst is a Producer of Social Publishing at CNN. Ernst graduated from Rowan University in 2008 with her B.A. in Journalism. Previously, she managed social media at the Huffington Post and The Record. Follow her on Twitter at @renee_ernst
Can you describe your role at CNN and what you do?
I am part of a large dynamic team that focuses on pulling key moments from CNN on TV, finding viral content that is being shared on every social media platform, running the accounts of the show pages (like AC360) and publishing the content to CNN’s main social media accounts. We also plan social strategy and look for new platforms to use. I help oversee what gets published to the main CNN social accounts.
I understand you took a break from journalism for a few years. What did you do? And what made you want to come back?
I begrudgingly left the media in the first place. Journalism has been running through my veins since I was in high school, so the decision to leave was not made lightly. I was young. I learned a hard life lesson at the first newspaper where I worked full-time as a breaking news reporter. The resulting takeaway was not to give up, especially when someone senior to you says you can’t hack it. During my two-year hiatus, I worked on my master’s degree and worked for the government, but I found myself missing journalism more and more every day. When the opportunity to return presented itself, I did not hesitate to come back.
Can you talk about the process of building the social media presence at The Record?
It was daunting at first. When you work at a company whose priority (at the time) was print then digital, it can be quite a mountain to climb. The Record was just starting to acknowledge how important the web site was when I took over the paltry social accounts that existed. So, I was not even on the radar of those running the newspaper at the time. I had an incredible boss, who believed in me and supported my campaign to make social media matter in the newsroom. I got reporters involved, and then we had the biggest story of the year: Governor Christie’s staff orchestrating traffic jams on the George Washington Bridge.