Emily Kostic is Director of Marketing for Canvs AI. She graduated from Rowan University in 2010 with her B.A. in Journalism and a specialization in Women’s Studies.
Briefly describe your job. What do you do on a daily basis?
I work for a tech startup focused on AI-powered topical and emotional analysis of social media content. In short, some of the biggest media and entertainment companies in the world (e.g. HBO, NBCU, Viacom, et al) pay for access to our data so they can better understand how people feel about the content they’re putting out into the world.
As Director of Marketing, I’m in charge of the overall branding, positioning, and lead gen for the company. Essentially, one of my core responsibilities is to incentivize and encourage adoption of our products among relevant key stakeholders throughout the media and entertainment industry.
What is one thing you love about your current job?
I thoroughly enjoy working in tech. It’s extremely interesting to me to work for a company that’s working hard to redefine how companies tell stories and develop new revenue opportunities using our data.
What is one of the biggest challenges of your current job?
Explaining what I do for a living when I come home to visit family. Ha, kidding! But seriously, in general, I think working in tech can be a bit of a challenge. You’re essentially raising your hand to say that you want to push forward the “traditional” way of thinking for any given industry. That can often lead to a lot of head scratching from the people around you. Don’t get me wrong — that can certainly be fun — but often times, constantly having to explain (and re-explain) your position on an entire industry can be a bit exhausting.